The brandkit settings control the colors, fonts, font styles, and logos across the entire website.
The navigation settings control the navbar and footer links. It can even handle dropdown links as well.
The page edit features make it look like you are making changes directly into the website. The styles of each section can be changed in the sidebar along with anny photos.
SEO features include a automatically updating sitemap with the ability to exclude pages, a place to edit the site's schema markup, as well as a keyword counter that will tell you how often your keywords appear on each page. All of this can easily be kept track of with the SEO checklist the automatically updates with edits.
If the site is a e-commerce site, products can be added and edited here. The store's categories can also be added, edited, or deleted here as well.
All orders are recorded here. Shipping labels can be printed from this page. Upon printing a shipping label, the order's staus will change to shipped.